Marketing a business doesn’t have to mean burning through stacks of cash or blindly chasing viral glory. For many small businesses and startups, especially in today's economic climate, the real win lies in making every dollar pull triple duty. There’s strategy in frugality, and there’s impact in intention. A cost-effective marketing plan isn’t about doing less—it’s about doing the right things with precision and discipline. Focus on One Core Message and Push It Hard Most businesses try to be too many